The world of analog photography is experiencing an intriguing shift, and I'm here to delve into the fascinating details of this revival. Personally, I find it absolutely captivating how a medium that was once thought to be on the brink of extinction is now thriving, and the numbers don't lie.
The latest survey by FilmFocus has revealed a surprising turn of events, with Kodak emerging as the most favored film brand among photographers, overtaking Fujifilm. This survey, conducted in late 2025, paints a picture of a community that is not only passionate but also adaptable.
The Rise of Kodak
What makes this particularly fascinating is the context. Despite the increasing costs of shooting film, photographers are not shying away. In fact, the average number of rolls used by 35mm photographers remains steady, and the usage of 120 film has even seen a slight increase. This resilience in the face of rising prices is a testament to the dedication of these artists.
A Selective Approach
One detail that I find especially interesting is the drop in usage across almost all major film brands. Ilford and Lomography, for instance, have seen a notable decline. This suggests that photographers are becoming more selective, perhaps opting for specific brands that align with their artistic vision or offer better value for money.
The Role of Affordability
In my opinion, the rise of black-and-white film as a more affordable option is a game-changer. With its lower cost compared to color negative film, it's no wonder that this format is gaining traction. It's an accessible way for photographers to continue their craft without breaking the bank.
The New Generation
The survey also highlights an encouraging trend: the involvement of newer photographers. Almost half of those who had been shooting film for less than a year reported an increase in usage. This fresh blood in the community is keeping the format alive and breathing new life into analog photography.
The Impact of Film Cameras
From my perspective, the introduction of new film cameras, like the Pentax 17, is a significant factor in this revival. These cameras are not only bringing new photographers into the fold but also enticing those who had previously left analog photography behind. It's a powerful reminder of the enduring appeal of film.
A Community's Resilience
What this really suggests is a community that is not only passionate but also adaptable. Despite the challenges of rising costs, photographers are finding ways to continue their craft. They are selective, they are resourceful, and they are resilient.
The Bigger Picture
If you take a step back and think about it, this analog revival is not just about the equipment or the film. It's about a community's connection to a medium that offers a unique artistic experience. It's about the tactile nature of film, the anticipation of developing your shots, and the satisfaction of creating something tangible in a digital world.
In conclusion, while Kodak's rise is an exciting development, the broader story is one of resilience and adaptation. The analog photography community is proving that, even in the face of challenges, their passion for this art form remains unwavering. It's a beautiful reminder that sometimes, the old ways are worth holding onto.
